SEEK: Salford Environment for Expertise and Knowledge
Dr Aleksej Heinze
Dr Aleksej Heinze
postal addressUniversity of Salford, Maxwell Building, Salford Crescent, Greater Manchester, Salford, M5 4WT.
email addressa.heinze@salford.ac.uk
telephone+44(0) 161 295 5024
website addresshttp://www.salford.ac.uk/business-school/business-academics/aleksej-heinze
Key Memberships
Member of School: Salford Business School
From September 2006 to present.
Full Member of Research Centre: Business and Management Research Centre
From September 2015 to present.
Full Member of Research Centre: Centre for Digital Business.
From October 2012 to August 2015.
Member of College: College of Business & Law
From October 2012 to August 2015.
Profile Summary

Search and Social Media Marketing, Digital Marketing, Online Marketing, Blended learning, management education, search engine optimisation and enterprise 2.0.

Key Qualifications
2008
Thesis title: 'Blended Learning: an Interpretive Action Research Study'
2008
2003
Key Projects
2017
Oct
HEIF KE Project with Reputation Consultancy
Reputation Consultancy, £36,118.00.
Principal Investigator: G Fletcher (50%). Co-Investigator: A Heinze (50%).
2017
Jan
HEIF Knowledge Exchange with Hydro-X
Hydro-X, £36,024.00.
Principal Investigator: A Heinze (33%). Co-Investigators: M Griffiths (33%), A Fenton (34%).
2012
Jan
KTP with Freeclaim Services Ltd
Technology Strategy Board, £121,153.00.
Principal Investigator: A Heinze (20%). Co-Investigators: G Fletcher (40%), Y Polychronakis (40%).
2011
Dec
KTP with Fastweb Media Ltd
Technology Strategy Board, £121,153.00.
Principal Investigator: A Heinze (50%). Co-Investigator: G Fletcher (50%).
2011
Oct
Passport to Trade
EC - EACEA: Lifelong Learning Programme, £261,958.00.
Principal Investigator: A Heinze (100%).
2010
Feb
Innovation Policy in University City Regions (INNOPOLIS)
Interreg IVC, £1,206,734.00.
Principal Investigator: C Kalantaridis (75%). Co-Investigator: A Heinze (25%).
2010
Jan
KTP with ASE Ltd
Technology Strategy Board, £117,580.00.
Principal Investigator: G Cooper (50%). Co-Investigator: A Heinze (50%).
2009
Jul
KTP (2) with Pressurlink Contracting Ltd
AEA Technology plc, £117,485.00.
Principal Investigator: A Heinze (40%). Co-Investigators: M Griffiths (40%), J Davies (20%).
2009
Jul
KTP with BETA Group Ltd
AEA Technology plc, £118,001.00.
Principal Investigator: J Davies (34%). Co-Investigators: M Griffiths (33%), A Heinze (33%).
2009
Jan
KTP with Cetus Solutions Ltd
Technology Strategy Board, £136,852.00.
Investigators: M Griffiths (33%), B Light (33%), A Heinze (33%).
Key Publications
Refereed Journal Articles
Papers in Published Conference Proceedings
Key Presence
External Examiner Duties
2013
Oct