I joined Salford Business School in March 2015. I am broadly interested in the role and impact of Marketing and Management in society, with a critical aim. More specifically, my research has examined primarily the fields of Social Marketing and Advertising and the political dimensions of governmental marketing campaigns. I am also interested in the utilisation of Discourse Analysis and Social Semiotics in Marketing and Management in exploring the broader social effects of marketing and management practices. Within this area, I have also investigated ways of analysis multisemiotic material, such as combinations of images and texts.
Dr Effi Raftopoulou
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