SEEK: Salford Environment for Expertise and Knowledge
Key Memberships
Member of School: Salford Business School
From March 2015 to present.
Full Member of Research Centre: Business and Management Research Centre
From September 2015 to present.
Member of College: College of Business & Law
From March 2015 to August 2015.
Profile Summary

I joined Salford Business School in March 2015. I am broadly interested in the role and impact of Marketing and Management in society, with a critical aim. More specifically, my research has examined primarily the fields of Social Marketing and Advertising and the political dimensions of governmental marketing campaigns.  I am also interested in the utilisation of Discourse Analysis and Social Semiotics in Marketing and Management in exploring the broader social effects of marketing and management practices. Within this area,  I have also investigated ways of analysis multisemiotic material, such as combinations of images and texts.  

Key Qualifications