Marketing To The Student: The Application Of Service Dominant Logic And Experiential Marketing In Higher Education (Annual Academy of Marketing Conference, Coventry University, Coventry, United Kingdom, July 2010).
Identifying ┐Basic┐, ┐Performance┐ and ┐Excitement┐ Factors within the Context of Higher Education (5th International Conference on Higher Education Marketing (ICHEM), Southampton, United Kingdom, March 2010).
Immigrant Entrepreneurship and Institutional Change: A historical approach (Babson Entrepreneurship Research Conference,, Massachusetts, United States, June 2009).
Polish Student Recruitment to UK Universities: Push versus Pull Factors and their Marketing Implications (-th International Conference on Higher Education Marketing, British Academy of Marketing, Guimaraes, Portugal, April 2009).
Promotional Role of Branding and its Influence on Purchasers┐ Attitudes (Conference of the British Academy of Management, Harrogate, United Kingdom, September 2008).
Honorary Posts (e.g. Visiting Appointments)
Visiting Lecturer (Socrates Erasmus Staff Exchange Programme) (Warsaw University of Life Sciences (SGGW),, Poland, December 2006).
Honours and Awards
Faculty of Business, Law and the Built Environment Project - Supporting International Entrepreneurship (The University of Salford, United Kingdom, January 2008).
The funding of £5.000 was given to be used to develop a research-informed product
Invited Papers and Lectures
Social class as a form of stratification that attempts to structure and divide a society (Keynote speaker at Warsaw University of Life Sciences in Poland , Warsaw, Poland, April 2010).
Behaviour ┐ Family and Household Decision Making (Keynote speaker at Warsaw University of Life Sciences (SGGW), , Warsaw, Poland, April 2010).
Memberships of External Bodies
Full Member of Member of the Academy of Marketing (United Kingdom, September 2008).
Full Member of Member of the British Academy of Management (United Kingdom, September 2007).
chairing a session, International Conference on Higher Education Marketing, Academy of Marketing 2010, Southampton, UK (United Kingdom, March 2010).
Other Evidence of External Esteem
external expert for the Polish Ministry of Science and Higher Education Programme ┐ Poland 2020 , Foresight Project (Poland, November 2007).
Other Research Activity
Reviewer for the Journal of Marketing for Higher Education (United Kingdom, April 2010).
Reviewer for the Journal of Marketing Management (ranked 3 stars) (United Kingdom, April 2010).
Reviewer for the European Journal of Marketing (ranked 3 stars) (United Kingdom, January 2010).
HEIF 3 funding (core HEFCE funding for Academic Enterprise activity) (United Kingdom, April 2007).