SEEK: Salford Environment for Expertise and Knowledge
Ms Joanne Greenhalgh
Ms Joanne Greenhalgh
Key Memberships
From December 2010 to September 2010.
Member of School: School of Arts & Media
From September 2012 to present.
Member of School: School of Art & Design
From December 2010 to August 2012.
Full Member of Research Centre: Creative Technology & Communications
From December 2010 to June 2012.
From July 2012 to August 2015.
Profile Summary

In 2014 I completed an MA in Creative Education at the University of Salford.

I developed a model of creative thinking (MOCT) intended to assist students’ detailed understanding of the design process when undertaking a design brief.  I am also interested in how information is disseminated. The study looked at ways to communicate fundamental information in a visually impactful way, in order to underin the curriculum and aid students learning.

Finally, to demonstrate a specific approach to communicating stages of the design process, a series of short videos have been produced and documented. Prototypes so far, are: ‘How to do a Presentation’, ‘How to Recognise Your Strengths’ and ‘How to Prepare a Portfolio’.

This has allowed me to pursue research into developing further creative projects that explore innovative approaches that bridge that gap between education and industry.

I have submitted posters/workshops for several conferences.  I engage in various areas of scholarship, research, industry engagement, working with communities and third sector organisations, which all inform the curriculum and course design.


I have recently been accepted to deliver a paper at FAULTLINES, the forthcoming Irish Design Research Conference. ‘Bridging knowledge spaces’. This is 2015 Year of Irish Design.  Event hosted by designCORE at the Dargan Research Centre, Institute of Technology Carlow on June 4th-5th 2015.

My current research focuses on the development of a model of student and industry engagement, which enables a symbiotic exchange of knowledge between industry, educators and students informing curricular design, development and practice through innovative projects and more importantly, bridges the gap between education and industry. The event ‘Costa Del Salford’ is the case study to be presented.

Key Qualifications
Key Presence
Media Appearances