Since joining the University of Salford in 2004, I have published widely in respected international refereed journals, presented numerous papers at national and international conferences and contributed chapters to books and encyclopaedias.  I am part of the international organising committee for AOIR conference being hosted at Salford in 2012 and actively contribute to a number of other conferences and workshops. I work alongside Sian Lincoln (John Moore’s University), Ben Light and Steve Sawyer (Syracuse University) as part of the organisation team for the Digital Cultures Workshop which is now in its 4^th Year.  I play a leading role in an internationally recognised group of researchers contributing to the overall University’s research strategic plan.  I was returned in the 2008 UK RAE submission, and will be returned in the 2014 REF submission. I have sought to maintain a continuous level of excellence in my teaching and learning activities, playing an active role in the development, preparation and delivering of teaching whilst also publishing in the area. I am an enthusiast supporter of engaging in research informed teaching, and also have conducted teaching informed research. I currently am part of two Knowledge Transfer Partnerships (KTP) schemes.