SEEK: Salford Environment for Expertise and Knowledge
Dr Peter Reeves
Dr Peter Reeves
Key Memberships
Full Member of Research Centre: Business and Management Research Centre
From September 2015 to present.
Full Member of Research Centre: Centre for Digital Business.
From October 2012 to August 2015.
Full Member of Research Centre: Marketing & Strategy
From September 2009 to August 2015.
Member of College: College of Business & Law
From October 2012 to August 2015.
Profile Summary

 Dr. Peter Reeves is Lecturer at Salford Business School. He was educated at the University of Birmingham where he earned a Bachelor of Commerce Honours Degree, an MSc in Economic Development Research and Policy and a Doctorate in Commerce. He has held several scholarships most notably the Joseph Chamberlain Scholarship. 

His main research interest is political marketing. His work has been published in peer reviewed journals and he is a regular presenter and contributor to major research conferences. His work has been published in journals such as; European Journal of Marketing, Journal of Brand Management, International Journal of Educational Management and Journal of Non-profit and Public Sector Marketing. He was Guest Editor for a 2016 special edition of the Journal of Customer Behaviour entitled: Political Marketing: Voters, political parties, candidates and elections. He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016), and is currently a member of the Editorial Review Board for the European Journal of Marketing (2019-)

Dr. Reeves is a Senior Fellow of the Higher Education Academy (SFHEA), Fellow Member of the Academy of Marketing Science and Member of the Academy of the Marketing (MAM). He is Deputy Chair of the Political Marketing Special Interest Group of the Academy of Marketing and was  co-chair of the Political Marketing track at the Academy of Marketing 2018. He is also serves on the Political Studies Association Political Marketing Group where he has responsibility for event organisation. He chaired the 1st Political Marketing Group meeting on Political Marketing and the Future of the Labour Party at the University of Salford in 2017, and following the sucess of this event he leads the process for selecting a  venue to host this event each year with him being part of the organising commitee for the 2018 event on Political Marketing and the Conservative Party at Edge Hill University.

 

He is a successful doctoral supervisor, and has actively supervised varied PhD projects to successful completion. He has also been internal examiner on several PhD theses. 

Dr. Reeves is also a dedicated educator. He is Programme Leader for MSc Marketing. He teaches (in conjunction with academic colleagues) a range of degree modules. These include/ have included at BSc level Marketing Management and Integrated Marketing Communications. At MSc level he also taught Marketing and Services Management, Strategic Marketing Management, Brand Management, Marketing Management, Strategic Management and Managing Customers and Markets. He has taught extensively on the postgraduate block release intensive module delivery at University of Salford Media City Campus, and has considerable expertise in elearning methodologies. He is currently a Technology Enhanced Learning Champion at the University of Salford. 

He is an experienced external examiner with current appointments at Glyndwr University and   previous external examination appointments to Kingston Uniersity (Postgraduate) and New Bucks University (Undergraduate). He has also been external advisor to University of Northampton for the Periodic Subject Review of Marketing and Entrepreneurship programmes, and reviewer for University of Buckingham. He has significant experience in leading programme design and validation in the marketing area at undergraduate and postgraduate level. He serves on the University of Salford Programme Approval and Review Committee. 

RESEARCH INTERESTS

PhD Supervision My main research interest is in the area of political marketing. I would be interested in supervising future doctoral students in the general areas of political marketing/ campaigning, as well as more broadly in the marketing area. 

 

Key Publications
Refereed Journal Articles
Book Sections
Guest Editorships of Journals
Other Publications
Papers in Published Conference Proceedings
Reviews
Thesis
Key Presence
Conference Presentations
2010
Oct
2005
Feb
2004
Apr
External Examiner Duties
2015
Jan

External Examiner for MA/ MA to-up/ PGDIP Management (2015-2018)

2014
Oct

External Examiner for BSc Marketing Modules (2014-2018)

Memberships of External Bodies
2015
May
2010
Apr
2009
Dec
2009
Sep

Including Membership of

Retail and Marketing Special Interest Group,

Identity Special Interest Group

Research Methodology Special Interest Group

2009
Jun
2002
Sep

Including Membership of 

Political Marketing Special Interest Group

  Brand, Identity and Corporate CommunicationsSpecial Interest Group

 Non-profit Marketing Special Interest Gr... more >>.

Other
2011
Jul

Part of a group  advising on Brand Management Learning Samples.http://www.enterpriseculturalheritage.org/en/e-learning.html

2011
Mar

Reeves, P. (2011) Political Marketing Research: The Past, The Present, The Future, Presentation to VC Early Career Fellows, University of Salford, 16th March 2011.

2010
Dec

 

University of Salford (2009) RISE: Research Innovation and Internationalisation News, November/ December 2009, p. 25.
 
 
2010
Sep

University of Salford Online (2009) Award Winners Announced for VC’s New Research Support Schemes, 16th September 2009.

2009
Apr
2003
Mar
Other Evidence of External Esteem
2012
Jun
2011
Jul
Other Research Activity
2016
Mar
2016
Mar
2013
Jul

Journal of Food Product Marketing

2013
May

Paper reviewer for Marketing Intelligence and Planning

2012
Mar

Paper Reviewer for European Journal of Marketing

2012
Jan

Journal of Political Marketing

2011
Dec

European Marketing Academy 41st Annual Conference, ISCTE Business School, Lisbon, 22nd- 25th May 2012.

2011
Dec

InSITE 2012 Conference, Montreal, 22nd-27th June 2012.

2011
Aug

Academy of Management 2011 Meeting, 12-16 August, San Antonio, Texas. (2 Papers)

2011
Jul

 

Academy of Marketing Conference, Liverpool, UK, 5th-7th July 2011. (3 Submissions).  
2011
Jul

World Marketing Congress, Reims Management School, (2 Papers)

2011
Jul

Academy of Marketing Conference 2011, University of Liverpool.

2011
Jul

Journal of Political Marketing

2011
Jul

Education in a Changing Environment: Creativity and Engagement in Higher Education, 6th International Conference, University of Salford, 6-8th July 2011. (United Kingdom, July 2011).  11 Submissions.

2011
May

2nd European Marketing Academy Regional Conference 2011, (2 Papers) 

2011
May

40th European Marketing Academy Conference (EMAC), Faculty of Economics, University of Ljubljana 

2011
Apr

Thought Leaders in Brand Management 7th International Conference, Università della Svizzera Italiana, Lugano

2011
Mar

The Impact of U.S Political Marketing Conference, Rothermere American Institure, University of Oxford, 14th- 15th March 2011.

2010
Nov

Journal of Political Marketing

2010
Sep

1st European Marketing Academy Regional Conference 2010, Corvinus University, Budapest, Hungary ( 3 Papers).

2010
Sep

British Academy of Management Conference 2010, University of Sheffield

2010
Jul

Academy of Marketing Conference 2010, Coventry, UK, (3 Papers)

2010
Jun

39th European Academy of Marketing (EMAC) 2010 Conference, Copenhagen Business School, Copenhagen, Denmark (4 Papers).

2010
Jun

Reeves, P. (2010) Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party, European Marketing Academy Conference 2010, (EMAC), Copenhagen Business School, Denmark, 1st -4th June 2010.... more >>.

2010
Apr

Thought Leaders in Brand Management 6th International Conference, Università della Svizzera Italiana, Lugano (5 papers) 

2009
Aug

Marketing Intelligence and Planning