|Room 512C Maxwell Building, The Crescent, Saldford, UK, M5 4WT.|
|+44 (0) 161 295 5752|
I have extensive higher eductaion teaching expereince at undergraduate, postgraduate and professional level. My areas of expertise include strategic management, marketing management and e-business. I have carried out course leadership roles at postgraduate and undegraduate level and currently I am the PGT Director of International Marketing and Services Management Programmes. Beside this, I have supervised and examined PhDs and led research programmes.
I have published several peer reviewd journal articles, book chapters and co-authored a book as well as presented conference papers in the areas of relationship marketing, internet marketing, managemnt, e- learning in higher eductaion and SMEs. I am a member on the scientific committee of CIRCLE ( The Centre for International Research in Consumer Location and Environmant) and deputy editor of the World Journal of Tourism Leisure & Sports.
As an experienced enterprenure and management consultant with a background in fashion retail management, marketing and corporate strategy I have lead government and european sponsored projects to assist SMEs to improve their management and IT capabilities. I am often sought out by news media for my views on consumer issues and I have been a guest on BBC News 24.
External Examiner for all the undergraduate marketing suite of programmes