Journal Article (Refereed)
┐The application of sustainable behaviour change strategies in three built environment companies┐
Bichard, E 2009, '┐The application of sustainable behaviour change strategies in three built environment companies┐', Journal of Engineering, Design and Technology, , 7(1), pp.7-20.
The study shows that the application of motivational methods based on social psychology are effective in raising awareness of sustainability issues and, in one case, had a marked effect on the future path of the company. Leaders of built environment companies that are interested in improving sustainable performance should study these techniques and, in particular, consider their leadership style and method of message transmission. The juxtaposition of hard evidence about the effects the company is having on the environment and on society, combined with the use of theatre and role play to make this serious message palatable and even enjoyable has a significant effect on the way the messages are received, and the ability to receive positive support from the workforce in the future.
Journal of Engineering, Design and Technology,