SEEK: Salford Environment for Expertise and Knowledge

May 2011

All the world's a screen

Sermon, P & Gould, C 2011, 'All the world's a screen', exhibited at: Barcelona and MadLab Manchester, Barcelona and Manchester, Spain and UK, from 28/05/2011 to 28/05/2011.


On the evening of Saturday 28th May audiences in Manchester and Barcelona were joined together on screen for the first time to create their own interactive generative cinema experience complete with sets, costumes and props. Employing the scenographic techniques of Alfred Hitchcock the artists created a miniature film set in which the remote audiences acted and directed their own movie, transporting participants into animated environments and sets where they created their own unique narrative.


Members of the audience in Barcelona were able to decide on the context of this interactive telematic performance by using an iphone app to select between seven different background sets, which consisted of live webcams scenes and animated environments. The participants in Barcelona could also stand in front of a choma-key blue screen and position themselves within these stage sets. Members of the audience in Manchester were then transported into this telepresent experience via their own blue-box studio to join the ‘players’ in Barcelona as they journeyed through the ‘Seven stages of man’.


This immersive interactive installation pushes the boundaries of telematic art and generative cinema, combining the possibilities of telepresent performance with miniature scale-models and animated scenes for the development of audience participation that explores the way narratives can be revealed through a subtle interplay between artist, audience and environment.




All the world’s a screen was an interactive telematic project created by Paul Sermon and Charlotte Gould from the University of Salford, developed during their residency at the Museum of Contemporary Art Barcelona Study Centre and their studio residency at, a visual arts production centre in Poblenou, Barcelona. For more information on ‘All the world’s a screen’ please visit the project blog 


which documents the entire practice-based research and development method throughout the residency programme from March to May 2011.

Publication Details

Exhibited Name Barcelona and MadLab Manchester

Barcelona and Manchester, Spain and UK

From 28/05/2011 to 28/05/2011.