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Book Section
January 2009

Corporate Acquisition of Ethical Brands and Their Possible Impact upon Conscious Consumers

McEachern, M & Carrigan, M 2009 'Corporate Acquisition of Ethical Brands and Their Possible Impact upon Conscious Consumers', in: Solomon, M & Bamossy, G & Askegaard, S & Hogg, M (eds.), Consumer Behaviour: A European Perspective, 4th edition, Prentice-Hall Europe, London, UK.

Abstract

This case-study provides some insights into how ethics fit (but not always comfortably) into the ethically-conscious consumers overall framework of decision making, where they are trying to achieve certain goals (e.g. local sourcing of products, environmentally friendly practices; fair trade) but simultaneously have to balance ethical choices with the challenges of everyday life.

Authors

SEEK Members

External Authors

Marylyn Carrigan

Editors:

Non-SEEK Editors

M Hogg

G Bamossy

S Askegaard

M Solomon

Publication Details

Book/Publication Title
Consumer Behaviour: A European Perspective

Edition
4th edition

Publisher
Prentice-Hall Europe
London, UK.

ISBN
0273687522.