Journal Article (Refereed)
Extending Holt's Consuming Typology to Encompass Subject-Subject Relations in Consumption: Lessons from Pet Ownership
Cheetham, F & McEachern, M 2013, 'Extending Holt's Consuming Typology to Encompass Subject-Subject Relations in Consumption: Lessons from Pet Ownership', Consumption, Markets and Culture, 16(1), pp.91-115.
This paper adapts Holt's (1995) typology of consumption practices to illuminate consumption practices within the context of British consumers and their household pets. The photo-elicitation technique, autodriving is used to elicit stories from our participants concerning their cats and dogs. Holt's typology provides a strong foundation for illuminating the consumption practices described in these stories. However, in order to capture the cultural meanings and social dynamics that animate these consumption practices more fully we propose extending Holt's framework so as to incorporate (1) the agency of the animal, (2) the incidence of literal play, and (3) the moral values underlying consuming-as-classification. The paper concludes with a discussion on the value of our proposed additions in relation to future cultural studies of human-animal relations and to future cultural studies of consumption in general.
Consumption, Markets and Culture