SEEK: Salford Environment for Expertise and Knowledge

Published Conference Proceedings - Paper
January 2011

Uncovering Covert Consumer Resistance in the UK Pet Marketplace

McEachern, M & Cheetham, F 2011, Uncovering Covert Consumer Resistance in the UK Pet Marketplace, in: '39th EMAC Conference', European Marketing Academy, Llubjiana, Slovenia. Conference details: May.

Authors

SEEK Members

External Authors

Fiona Cheetham

Publication Details

Conference Proceedings
McEachern, M & Cheetham, eds. 2011, 39th EMAC Conference, European Marketing Academy, Llubjiana, Slovenia.

Conference Details
May