Journal Article (Refereed)
Trialling Behaviour Change Strategies to Motivate Interest in Property Level Flood Protection
Bichard, E & Thurairajah, N 2014, 'Trialling Behaviour Change Strategies to Motivate Interest in Property Level Flood Protection', International Journal of Disaster Resilience in the Built Environment, 5(2), pp.130-143.
The UK government is spending an increasingly large sum on flood protection. Flood events are predicted to become more frequent and severe as a result of global warming and the government is seeking to find ways to ensure that individual householders are prepared for this. Attitudinal studies have shown that there is an interest by homeowners to respond to motivational behaviour change strategies and accept incentives such as non-cash rewards in return for investing in flood protection measures for their houses. This paper builds on a study, trialing the measures suggested in the earlier attitudinal studies in a flood threatened community in the North-West of England.
International Journal of Disaster Resilience in the Built Environment