SEEK: Salford Environment for Expertise and Knowledge

Published Conference Proceedings - Paper
July 2014

A Cross-Cultural Exploration of Austerity-based Practices around the Home

O'Loughlin, D & Barbosa, B & Fernandez, E & Karantinou, K & McEachern, M & Szmigin, I 2014, A Cross-Cultural Exploration of Austerity-based Practices around the Home, in: 'Macromarketing and the Crisis of the Social Imagination', Royal Holloway University, London, London, United Kingdom. Conference details: 39th Annual Macromarketing Conference.

Authors

SEEK Members

External Authors

Eugenie Fernandez

Kalipso Karantinou

Isabelle Szmigin

Belem Barbosa

Deirdre O'Loughlin

Publication Details

Conference Proceedings
McEachern, M & O'Loughlin, & Barbosa, & Fernandez, & Karantinou, & Szmigin, eds. 2014, Macromarketing and the Crisis of the Social Imagination, Royal Holloway University, London, London, United Kingdom.

Conference Details
39th Annual Macromarketing Conference