Published Conference Proceedings - Paper
Good African Coffee: Assembling a Socially Responsible Supply Chain
Onyas, W I & McEachern, M & Ryan, A 2014, Good African Coffee: Assembling a Socially Responsible Supply Chain, in: 'Corporate Responsibility Research Conference (CRRC)', University of Leeds, Leeds, England, UK. Conference details: Corporate Responsibility Research Conference (CRRC) 2014, Leeds, 15-17th September.
Coffee is one of the world’s most widely traded commodities (Giovannucci et al., 2008) and is a source of livelihood for millions of smallholders and farm workers worldwide (Ponte, 2002). As is emphasised throughout much of the corporate social responsibility (CSR) literature, a key challenge for global supply chains is to operate profitably, but at the same time, act with a socially responsible conscience (Peterson, 2012). While the market for differentiated coffees is still growing (Petit, 2007; Weber, 2007), it is acknowledged that both sustainability and specialty coffee schemes involve shorter global value chains (GVCs), which can ensure the longevity of producer-buyer relations (Lewin et al., 2004). Thus, providing a strong market rationale for those involved in the differentiated coffee supply chain. Responding to the call for research into the making of markets (Araujo et al., 2010), this research examines the sustainable and socially responsible practices occurring at the farmer-exporter segment of the Good African Company (GAC) GVC in Uganda. This paper merges two theoretical streams, the GVC framework and the market practices approach, permitting an enhanced understanding of how a differentiated coffee market and GVC is assembled. It looks into the production, processing and exchange practices occurring at this GVC link, uncovering the particularities largely obscured in GVC studies (Dicken et al., 2001; Smith et al., 2002).
McEachern, M & Ryan, & Onyas, eds. 2014, Corporate Responsibility Research Conference (CRRC), University of Leeds, Leeds, England, UK.
Corporate Responsibility Research Conference (CRRC) 2014, Leeds, 15-17th September